Customer support is just one type of interaction.Īll businesses provide customer service, but not all need to offer customer support.

Some experts-and even Google-have a hard time distinguishing between customer support and customer service.Ĭustomer service is an umbrella term for all interactions that enhance customer experience and help improve their relationship with the company. So we’re basically just talking about customer service here, right? Not exactly. What’s the difference between customer service and customer support? It’s a high-stakes game-61 percent of customers would now defect to a competitor after just one bad experience. And whether a company exceeds or falls short of customer expectations is often directly tied to business success. Customers expect quick, easy, and effective support, and they’re willing to look elsewhere if they don’t get it. It’s about building a long-term relationship, one where each customer interaction offers opportunities for deeper, more valuable engagement.Ĭustomer expectations also continue to grow. Whether you’re a well-established firm or just starting to scale and grow, a successful customer support team can help attract new business, boost retention, and increase sales among your existing customer baseĬustomer support also isn’t just about finding a quick solution to any one customer problem anymore. But it’s now a key differentiator between companies, a top consideration for customers, and a profit-generating force in its own right.

The history of customer supportĬustomer support was always important. It’s ultimately about making sure customers are successful in solving whatever issues they came to your business to help solve. Customer support is the team of people who provide help when customers have trouble with a company’s products or services.

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